A NEW MINI-DOCMENTARY FOR THE LAUNCH OF MOO.COM'S NEW LUXE BUSINESS CARDS. THE FILM FEATURES A SNEAK PEAK BEHIND THE SCENES OF THE PAPER MAKING PROCESS, AT MOHAWK PAPER'S WATERFORD MILL IN UPSTATE NEW YORK. THIS IS THE MILL WHERE MOHAWK'S RENOWNED "SUPERFINE" IS MADE, AND WE SEE THAT PROCESS FROM START TO FINISH.

AN SHORTER, 60 SECOND INTRODUCTORY VIDEO FOR MOO'S NEW LUXE BUSINESS CARDS.

MOO.COM ASKED US TO PRODUCE SOME VIDEOS TO HELP THEM COMMUNICATE WHAT HAS BEEN DIFFICULT FOR THEM TO EXPRESS ONLINE - NAMELY THAT OF THE PHYSICAL/TACTILE QUALITIES OF THEIR MOO CARD PRODUCTS AS WELL AS A CLEAR EXPLANATION OF THEIR UNIQUE "PRINTFINITY" TECHNOLOGY.

WE CONDUCTED AND SHOT SEVERAL VOX POP INTERVIEWS WITH REAL MOO CUSTOMERS, AND ULTIMATELY, WE WERE ABLE TO COMMUNICATE THROUGH THEIR SENTIMENTS, RATHER THAN MOO'S.

A SHORT, MINI-DOC FOR MOO ABOUT THEIR "MOO CLASSIC", PREMIUM PAPER (SMOOTH!).